My favorite ad (meaning the one that jumped out as the most shameless piece of manipulative shit) that ran during the Commercial Bowl the other day was the one that tried to pass itself off as a “tribute” to our heroic heroes in uniform (whose sacrifice makes all of this endless whoring possible, no doubt) before revealing itself at the last moment as a sales pitch for Jeep. The ad itself consisted of a video collage of picturesque small towns, rosy-cheeked marines in their dress uniforms, and rippling flags, underscored by maudlin music and a voice-over spouting all the usual platitudes about the military. I love cynical appeals to the patriotism of the ignorant as a sales ploy. It makes me proud to be an American. Next time I think they should go whole hog, though. I want to see smoking Humvees, triple amputees, and body bags, with the message: Buy a Jeep. You don’t want these lives to have been ruined for nothing, do you?