Truth in Advertising

The local NPR affiliate in Philly, WHYY, is in the midst of one of its annual pledge drives, and this morning its main pitch man, a pompous twit whose affected highbrow manner of speaking arouses a powerful urge to drag him to the nearest high school and stuff him in a locker (after dumping his backpack and stealing his lunch money, of course) was going on about how “you, the listener” are responsible for financing the station and how they’re able to bring us the high-quality programming they do because they’re not beholden to the commercial interests that other stations are.

Then, I swear less than two minutes later, the other pitch person said something about how they’re probably going to get less money from the federal government (not a “commercial” interest, true, but certainly a pretty big interest nevertheless, wouldn’t you say?) this year, so listener pledges are even more important than usual; and this was followed by a spot for a local hospital that specializes in cancer care.  So, for shits and giggles, I went onto the station’s website and, sure enough, there’s a page dedicated entirely to soliciting corporate “underwriters.”

Well, gee whiz, and all along I was wondering why their programming is basically no different than the so-called commercial media outlets.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s